CBS - Wikipedia. CBSType. Broadcasttelevision network (1. Radio network (1.

Country. United States. Availability. National. Founded. September 1. Arthur Judson. Slogan. America's Most Watched Network. Only CBSRevenue. US$1.

US$1. 4. 13 billion (2. Headquarters. CBS Building, New York City, New York, United States.

Owner. CBS Corporation. Key people. Leslie Moonves(Chairman, CBS Corporation)Glenn Geller(President, CBS Entertainment)Sean Mc. Manus(Chairman, CBS Sports)Jeff Fager(Chairman, CBS News)Launch date. September 1. 8, 1.

July 1, 1. 94. 1 (1. Former names. United Independent Broadcasters (1. Columbia Phonographic Broadcasting System (1.

Columbia Broadcasting System, Inc. CBS, Inc. (1. 97. Picture format. 48. SDTV1. 6: 9)1. 08. HDTV1. 6: 9)Affiliates. Lists: By state or By market. Official websitecbs.

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Language. English. CBS (an initialism of the network's former name, the Columbia Broadcasting System) is an American.

English languagecommercial broadcasttelevisionnetwork that is a flagship property of CBS Corporation. The company is headquartered at the CBS Building in New York City with major production facilities and operations in New York City (at the CBS Broadcast Center) and Los Angeles (at CBS Television City and the CBS Studio Center). CBS is sometimes referred to as the "Eye Network", in reference to the company's iconic logo, in use since 1. It has also been called the "Tiffany Network", alluding to the perceived high quality of CBS programming during the tenure of William S. Paley.[2] It can also refer to some of CBS's first demonstrations of color television, which were held in a former Tiffany & Co. New York City in 1.

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The network has its origins in United Independent Broadcasters Inc., a collection of 1. Paley in 1. 92. 8 and renamed the Columbia Broadcasting System.[4] Under Paley's guidance, CBS would first become one of the largest radio networks in the United States, and eventually one of the Big Three American broadcast television networks. In 1. 97. 4, CBS dropped its former full name and became known simply as CBS, Inc. The Westinghouse Electric Corporation acquired the network in 1. CBS Broadcasting, Inc. CBS Corporation. In 2. CBS came under the control of Viacom, which was formed as a spin- off of CBS in 1.

In late 2. 00. 5, Viacom split itself into two separate companies, and re- established CBS Corporation – through the spin- off of its broadcast television, radio and select cable television and non- broadcasting assets – with the CBS television network at its core. CBS Corporation is controlled by Sumner Redstone through National Amusements, which also controls the current Viacom. CBS continues to operate the CBS Radio network, which now mainly provides news and features content for its portfolio of owned- and- operated radio stations in large and mid- sized markets, and affiliated radio stations in various other markets. The television network has more than 2. United States. History[edit]Early years[edit]The origins of CBS date back to January 2. United Independent Broadcasters" network in Chicago by New York City talent- agent. Arthur Judson. The fledgling network soon needed additional investors though, and the Columbia Phonograph Company, manufacturers of Columbia Records, rescued it in April 1.

Columbia Phonographic Broadcasting System" on September 1. Columbia Phonographic went on the air on September 1.

Howard Barlow Orchestra[5] from flagship station. WOR in Newark, New Jersey, and fifteen affiliates.[6]Operational costs were steep, particularly the payments to AT& T for use of its land lines, and by the end of 1. Columbia Phonograph wanted out.[7] In early 1. Judson sold the network to brothers Isaac and Leon Levy, owners of the network's Philadelphia affiliate WCAU, and their partner Jerome Louchenheim. None of the three were interested in assuming day- to- day management of the network, so they installed wealthy 2.

William S. Paley, son of a Philadelphia cigar family and in- law of the Levys, as president. With the record company out of the picture, Paley quickly streamlined the corporate name to "Columbia Broadcasting System".[7] He believed in the power of radio advertising since his family's "La Palina" cigars had doubled their sales after young William convinced his elders to advertise on radio.[8] By September 1. Leo The Lion Cartoon Photo.

Paley bought out the Louchenheim share of CBS and became its majority owner with 5. Turnaround: Paley's first year[edit]During Louchenheim's brief regime, Columbia paid $4.

A. H. Grebe's Atlantic Broadcasting Company for a small Brooklyn station, WABC (no relation to the current WABC), which would become the network's flagship station. WABC was quickly upgraded, and the signal relocated to 8. Hz.[1. 0] The physical plant was relocated also – to Steinway Hall on West 5. Street in Manhattan, where much of CBS's programming would originate. By the turn of 1. Paley moved right away to put his network on a firmer financial footing. In the fall of 1.

Adolph Zukor of Paramount Pictures, who planned to move into radio in response to RCA's forays into motion pictures with the advent of talkies.[1. The deal came to fruition in September 1. Paramount acquired 4. CBS in return for a block of its stock worth $3. The agreement specified that Paramount would buy that same stock back by March 1, 1. CBS had earned $2 million during 1. For a brief time there was talk that the network might be renamed "Paramount Radio", but it only lasted a month – the 1.

It galvanized Paley and his troops, who "had no alternative but to turn the network around and earn the $2,0. This is the atmosphere in which the CBS of today was born."[1. The near- bankrupt movie studio sold its CBS shares back to CBS in 1. In the first year of Paley's watch, CBS's gross earnings more than tripled, going from $1.

Paley's management saw a twentyfold increase in gross income in his first decade. Much of the increase was a result of Paley's second upgrade to the CBS business plan – improved affiliate relations. There were two types of program at the time: sponsored and sustaining, i. Rival NBC paid affiliates for every sponsored show they carried and charged them for every sustaining show they ran.[1. It was onerous for small and medium stations, and resulted in both unhappy affiliates and limited carriage of sustaining programs. Paley had a different idea, designed to get CBS programs emanating from as many radio sets as possible: [1.

CBS's check for doing so.[1. CBS soon had more affiliates than either NBC Red or NBC Blue.[1. Paley was a man who valued style and taste,[1. Madison Avenue, the "heart of the advertising community, right where Paley wanted his company to be"[2. Eero Saarinen- designed headquarters, the CBS Building, in 1. When his new landlords expressed skepticism about the network and its fly- by- night reputation, Paley overcame their qualms by inking a lease for $1. CBS takes on the Red and the Blue (1.

Wholesome Kate Smith, Paley's choice for La Palina Hour, was unthreatening to home and hearth. Since NBC was the broadcast arm of radio set manufacturer RCA, its chief David Sarnoff approached his decisions as both a broadcaster and as a hardware executive; NBC's affiliates had the latest RCA equipment, and were often the best- established stations, or were on "clear channel" frequencies. Yet Sarnoff's affiliates were mistrustful of him. Paley had no such split loyalties: his – and his affiliates' – success rose and fell with the quality of CBS programming.[1. Paley had an innate, pitch- perfect, sense of entertainment, "a gift of the gods, an ear totally pure",[2.

David Halberstam. He] knew what was good and would sell, what was bad and would sell, and what was good and would not sell, and he never confused one with another."[2. As the 1. 93. 0s loomed, Paley set about building the CBS talent stable.

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